Established in 2009 by Philip Lauri, DETROIT LIVES!, L3C is a social brand representing a unique and refreshing look at one of America's most interesting cities. DL! combines creative multimedia development with entrepreneurship in a way that re-constructs notions of identity in Detroit while promoting engaged citizenship and social change. From documentary films and an iconic clothing line to murals painted throughout the city and editorial content, the company as a whole plays an active role in shaping the story of Detroit.
It's all about pushing that story of re-invention, hope and the resulting excitement with a brand that encompasses those ideals. Prints and apparel are tangible billboards spreading the message. Films go viral on the web and change people's mindsets. Murals have messages that commuters drive by every day and think twice about. Slowly, these pieces produce a larger multiplier effect that's geared towards shifting the perception of a city. It's an interesting manifestation of social branding, but hey, give people something to be hopeful about and slowly their minds change.
DETROIT LIVES! HOME PAGE
DETROIT LIVES! CLOTHING PAGE